When you go balls deep

I’m moving to California, ma!

I was so certain of my future before it even began.

Senior year of college I spent hours at my laptop researching jobs out on the west coast. I dreamt of grazing the warm sand with my hands and touching the Pacific coast with my bare feet. Lips pursed against the large straw of my happy hour margarita surrounded by new friends and exciting beginnings. My skin, bleached with the indoor months of winter, would soon be glowing with an olive aura twelve months of the year.

I’d work in a boutique PR firm, wearing bright colors and statement necklaces paired with metallic sandals. Namaste-esque lunch breaks with a fresh acaï bowl waiting for me at my desk topped with blueberries and freshly shaved coconut.

I dreamt of paradise. I dreamt of a seamless transition from college to the unknown depths of the real world…preferably surrounded by palm trees and toned men. One that I knew would come with its inevitable difficulties but uncharted territory that I craved nonetheless.

I soon realized this “paradise” didn’t necessarily have to mean to sunsets on the beach and rollerblading along the boardwalk. This dream to move out west made a swift change spring of 2015 as graduation quickly approached.

What was paradise? To me, paradise meant adventure. A blank canvas soon to be spattered with colors of the future that was soon to come.

I craved a masterpiece. But, like, not the perfect-looking masterpiece. I want the kind that doesn’t make sense but also makes so much sense at the same time. Like, the ones that make you think. The ones that make you step back, tilt your head and think “hmm…”

Ones that weren’t created as a result of a single experience but ones that have been through some shit. Some really really good shit but also some really really bad shit. And maybe some average shit too.

When I decided to move to DC, I knew the opportunities down here were endless. The President lives here. Finding a job would be easy. And it was.

DC would be my new idea of paradise, I decided.

My life is hard to keep up with. I know this. You know this. My parents know this. I’m always scrounging for the next opportunity, bopping around from thing to thing, keeping myself and other people on their toes.

I think about my dream back in college. Moving to California, working for a boutique PR firm in bright colors and statement necklaces and just think…holy shit. How did I get here?

I think about my first job in DC. Running events and marketing for one of the most popular bars on U St — portraying that I had it all but in reality craving something more. Then applying to grad school in the midst of bartending full time feeling miserable and confused for not knowing what I wanted. Landing my “dream” job only to realize that, still, there was something more out there for me. Deciding that maybe I should have a steady 9-5 while diving into the unknown of launching a business. Feeling uncertain with a fuck ton of new responsibilities I didn’t know how to handle.

How did that last paragraph read? Confusing, right? It was.

It is.

What am I supposed to do? I plead to my career management professor. To her, I admitted defeat.

I was working full time, bartending 25+ hours a week, going to class 2x a week while attempting to run a business and freelancing. Oh, and I also need to eat and sleep. And go to the gym. And sometimes have a social life. And maybe some time for myself too.

I was torn between the “safe” option and well, the risky one.

I knew the ~office life~ wasn’t for me. Am I only saying this because I’m an ignorant millennial who claims she’s “above” sitting in a chair 40 hours a week? Am I another cliché?  

I didn’t want to be a cliché. I’m not cliché.

I expressed these concerns to my professor. Weighing the pros and cons. 38% of my brain telling me to just suck it up and deal with a job you’re not thrilled with in your early twenties and just do your time. The other 62% said something totally different.

I envisioned the “masterpiece” I wanted to create for myself. The messy paint strokes that evokes a spectrum of emotions and and a healthy mixture of the good shit and bad shit that comes with life.

I think you answered your own question, she acknowledged. I don’t say this often, and I usually tell students to go with the “safer” option, but I think that you can do something with this.

At this point, my company was about 2 months old. I had a couple of clients, but it was definitely more of a side hustle — one that wouldn’t survive much longer with the schedule I was attempting to upkeep.

So I had a choice. A big one.

Do I go balls deep in this shit? 

I had the connections, talent and the means to make something out if it. I just had to do it.

I took the holiday to think about it. I stayed at my Dad’s and spent a lot of time on my own. Scribbling ideas in Nora (the name of my journal, after the OG badass Nora Ephron), writing what exactly this would mean for my future. Accepting the difficulties that were sure to come, but trying to figure out if it would be worth it.

I scanned LinkedIn for some potential job opportunities but nothing that made me as excited as the ideas I outlined in Nora. Nothing even remotely close.

I sat in my Dad’s living room on Christmas Eve and started developing a rough business plan from a random template I found online. Something that people usually do before launching a business, but like, I’m still learning, ok?!

I then started to sketch out a brand sheet. Asking myself, what do I want this to look like? What are my selling points? What is Socially Attractive by Beth‘s brand? What voice am I going to use? What’s the story I’m going to tell?

I started at a blank page for quite sometime. Attempting to create something that was a separate entity rather than a extension of myself.

I thought of why I started the business in the first place. How my clientele started to build. Where I noticed the demand and how I capitalized on it. Thinking but trying not to overthink.

I then started interviewing myself the same way that I interview my clients during a brand session.

How’d you get started? 

Well, I landed my first client while pouring a Jack and Coke while wearing a guacamole-stained shirt, ripped jeans and a nose ring. 

That was it. That was my story. That was literally the day that I decided to make a reality out something that I had been thinking of for so long.

So that would be the brand. Why work with me?

Work with me and you get professional services with a kickass personality behind it. I might have a guacamole stain on my shirt but I also have my shit together. 

I started writing out adjectives on this brand sheet.

Creative, passionate, edgy, high-energy…

My hand started to cramp as I started to feel the right and left sides of my brain co-mingle in a beautiful, imperfectly perfect harmony.

So, yeah, I decided to go balls deep.

Fast foward about a month later and shits still all over the place. But like, in the best way.

I don’t mind the mess that surrounds me because it’s something that I created.

The hustle is stressful, but its equally as comforting to finally feel like I’m doing what I’ve known I’ve always dreamt of doing.

People see the good side of my life — aka what I put on social media. Through my blog, I try and be real with you guys and outline both the beautifully amazing and terribly horrible parts of my life.

As my business grows, I’m running into things that I don’t have the slightest clue of how to deal with. I thank Google, friends and even some exes who have helped me figure shit out, but it’s not easy.

One thing I noticed right away was that I had to be OK with working for free. Keeping the end goal in mind, but knowing that it’s going to take thousands of hours to get to the point I want to be at. I’m not even close. While I might not have office job, I’m still attending grad school and bartending ~30 hours a week to make ends meet.

I’ve run into some pitfalls and dead ends that I don’t know how to deal with quite yet. I have zero business experience and I’ve spent tons of time attempting to understand the jargon that comes with it.

I’ve learned that I’m not “above” any type of project that comes my way. A small non-profit with a tiny budget wants social media consulting? Ok. I’ll do it. And I’ll discount the price.

Why? I’m new at this. With every client leads to new opportunities and learning experiences. My niche is food, but I’ve also learned to not limit myself. To take on things that might scare me, but nonetheless things that I know I can create into something totally badass.

An example? I just landed a new client. He is restaurant owner that is developing an app on the side that he wants help marketing. I won’t go into TOO much detail. But basically, I have zero experience in app development and have no idea what any of that language even means. While the app is connected to the DC food industry, it’s still something that I initially viewed as a project that was much bigger than me.

We met and I was petrified. I did the research and came prepared, but still felt like I wasn’t going to impress him. He’s a hardcore business man. Running restaurants while developing apps and other ventures on the side.

I’m just a 24 year old with a 6 month old business. 

I then went back to my brand sheet. He reached out to me for a reason. 

I was myself and openly admitted that I had no experience in the software development field.

I reached out to you after reading your blog and look at your website. You’re a go-getter. I want to work with a hustler like myself. 

I left that meeting with not one, but two more clients.

I’m not saying this shit to brag or put myself on a high horse. I’m telling you this because I think our generation is brilliant as fuck with skills that have never been seen before. With that, I also think that a lot of millennials see the good stuff and crave it but don’t want to go through the mud to get there.

On the outside, I’m a 24 year old entrepreneur who goes to Georgetown while running a small business. Oh, you fancy huh? 

Step into my apartment and you’ll see half of the avocado that I forgot to put back in the fridge and a bunch of random shit stacked on my work desk wondering how the F I’m going to pay 40k in grad school loans in a couple of years. Open my inbox and you’ll see hundreds of pitch emails sent to businesses with a ~2% response rate. You’ll see Nora sitting there, scribbled with goals and ideas but also filled with pages soaked in tear stains and uncertain thoughts.

This post isn’t saying “hey, quit your job and dive right into the career of your dreams!” Who the fuck knows what that even looks like at this point in your life? If you do, congrats! Teach me your ways.

I guess I’m trying to put my story out there in the hopes that it might inspire people  to do more things that they care about.

It doesn’t have to be a total career switch or some monumental “ah-ha!” moment, but all I’m trying to say is that things are possible – but the journey isn’t some bunny hill. It’s a double black diamond on a snowboard for the first time (speaking from real life experience).

If you want to see things happen, make hustling a habit and accept that life is not one perfectly ripe avocado. Sometimes, it can be the half that you leave out on the counter than quickly turns brown and gross. And that’s ok! Just try another damn avocado!

Do you ever read my shit and think like, wtf is she talking about? Because same. 

I used to be so scared of sharing my blog on my LinkedIn and including it on my resume. Did I want people to see this side of me?

After going back and forth with it for some quite time, I decided it was time to stop being ashamed of who I was and start embracing every part of me that makes, well, me.

People want work with me because they see a real person behind it all. Do I show up to meetings in a green sports bra and undone hair? Of course not. But I also won’t put my Instagram on private out of fear that they will see that side of me.

What’s the point?

Own your personal brand and don’t apologize for it either.

People have asked me, “How do I get started?” I am by no means a model citizen when it comes to this, because I still don’t really know what I’m doing BUT you have to accept that it’s just a part of the process.

However, there won’t even be a process if you don’t take the leap. It doesn’t even have to be leap. Maybe you just wanna take a step. Or a hop. Or maybe just a peak over the edge.

Just know that you have the option. It’s there. You just have to act on it.

DC was never my idea of “paradise.” Fast forward 2.5 years later, and I’m not sure I’ll ever leave. This city has given me endless opportunities and a chance to grow something that I never even thought about creating.

I just had to take the leap.

Read this if you’re uncertain about what’s next

So, what’s next?
A question as a young-twenty something I get ALL of the time. Usually this is pertaining to jobs, sometimes it’s after I rant about a stupid guy (happens frequently).

I don’t know yet.

A simple answer that usually leaves people with a confused look on their face immediately followed by a cheerful, “Oh, well you’ll figure something out I’m sure!”

Yeah, I know. 

I’m not one to plan. I act on my emotions and intuitions most of the time which can get me into trouble but I also don’t think trusting your gut is entirely as bad as it sounds.

I will figure it out. 

That was the mentality I had when I moved down in here in August, and it’s stuck with me 9 months later. A lot of people have reached out to me asking about the logistics of my move (money, jobs, etc.). They are usually dissatisfied with my answer as I usually reply with something like, “You just kinda figure it out…”

I understand that for some this may be a tough mentality to embrace. If someone were to tell me that a year ago I would probably laugh and then cry after looking at the minuscule number in my checking account.

The F*CK  you mean, “You just kinda figure it out?!”

Well, you do.

I remember the anxiety of graduating all to well. It was a year ago *gasps*, but getting faced with the question of “So, what’s next?” was something I heard more than my first name. If you’re a recent college grad and you don’t know the answer to that yet, it’s ok, because I don’t either. A year later and I don’t have the slightest clue “what’s next.” And that’s totally cool. Well, at least I think it is.

I recently left my 9-5 job. On good terms, but it just wasn’t the right fit for me.

I know that there is a “next step” but it’s just a matter of giving myself enough time to figure out what that next step will be. And for all you job seekers, you could agree that searching for a full time job is a job in itself– why do I have to upload resume AND fill in your online form outlining everything that my resume says? 

While the mantra in pre-graduation was “make connections, have something lined up, check with your career advisor blah blah blah.” The same things pertains to post-grad life except my career advisor is either my mom or an ex-fling who is decent at resume writing. The expectations remain the same, except the bar is set higher after college because you’re supposed to, like, know things or whatever.

I got too drunk on a Tuesday is no longer a viable excuse (but was it really ever?). 

Anyways, if I was “smart” and following the societal career expectations, it would go something like this:

1. Achieve an entry level job.

2. Work hard. Give it your all.

3. Grow within the company or seek other opportunities.

4. Find other opportunity.

5. Put your notice in, leave on good terms.

Here is mine.

1. Achieve an entry level job.

2. Work hard. Give it your all.

3. Grow within the company or seek other opportunities.

4. Accept that I would like to pursue other opportunities.

5. Not be sure about what other opportunities to seek.

6. Put notice in, leave on good terms.

7. Bartend.

Slight difference. But I don’t see why both are not considered honorable.

I was always told to have something lined up before I quit something, but when something doesn’t feel right, I don’t see the point of staying.

Happiness is numero uno, my friends. Remember that.

To the people who don’t know what’s next:

This is exciting sh*t. A bit unnerving at times, but still exciting. People are going to tell you that right now is the time to jumpstart your career. To figure out the best way to get ahead of the next guy. And they’re right-that is important. But don’t settle for something just because you feel like you need to follow the rigid societal structure for the rest of your life.

Because you don’t.

Living in a city so career-focused, my anxiety about figuring out “what’s next” has been heightened at times. Surrounded by successful politicians, consultants, restaurant owners, etc., jobs are always the center of conversation. People are always hustling to get ahead, hustling to make themselves better in a culture full of extremely motivated people. People don’t just live here. They live here because they work here.

I would assume that the number of 23 year olds who live here without a “career plan” set in place is rare. It’s a demographic that I have fallen into, but instead of stressing over it, I embrace the “you’ll figure it out” mentality.

The best is yet to come. And the idea of that excites me. It should excite you too.

You are a marketable human being. Know that. Own it.

Instead of focusing on what you don’t have figured out, focus on what you do have. So what if you have to serve tables to get by? The service industry has introduced me to some of the greatest people and launched my career towards whatever is next. But why does “next” always have to be defined? It shouldn’t.

I see grad school in my future. I also see a really handsome and nice guy who appreciates all things involving pizza and dogs. Definitely see a plane ticket to a random spot on the map. Perhaps a bionic pancreas will get thrown into the mix too.

Those things will come. Maybe not “next,” but someday.

I’m about to experience my first “resume gap” but I’m as concerned with that as I am with thigh gaps (which is very minimal). Some may read this as irresponsible, but I’d have to disagree. It’s not a matter of lacking motivation, it’s a matter of navigating towards where I want to be the best way I know how.

You can’t focus on getting ahead if your current situation is holding you back.

If you just graduated this past weekend, you’re probably wondering what your 100k slip of paper really stands for besides a lifetime of loans.

It stands for a lifetime of blank pages and unexpected outcomes. New cities, new flings, new chapters, new “WTF was I thinking”s. You’re going to piss yourself off a lot along the way, but there will also be countless days where you think, “I’m the shit,” and truly mean it. Hold onto those days.

If I were to give one spiel of advice to newly graduated seniors, it would be this:

Choose new beginnings. Don’t get trapped into the rigid societal structure- that’s what 22 years of school was for. Do what you love, but know that you might have to do something you don’t love as much to get there. Work hard. Make connections- but not just the career oriented kind. Talk to people. Good people. You’re going to fuck up…a lot. You’re going to choose shitty guys, you’re going to piss off your boss. It’s ok. Just be good people. Character trumps bullet points any day if you’re searching for non-monetary fulfillment.

And that is the most important type of fulfillment if you’re looking to mentally survive the real world…trust me.

You’re not always going to know what’s next, and that’s ok. You’ll figure it out.

…at least that’s the mentality I’m going with so I’ll let you know how I turn out. Fingers crossed.

 

 

 

 

 

 

 

How to move away unemployed and still make it.

I wasn’t made to stay in one place for too long…

The night of August 22nd, my mom, sister, and I packed my life in a UHaul van. Inside was my bed, new dresser, and endless bags of random sh*t. We were expected to leave at midnight and make it to our destination by 8am the next morning, but we hit the road after dinner instead because naps are for squids.

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Staring at the truck in confusion and fright…candidly of course.

I gripped the truck with both hands the entire ride (surprisingly, big trucks don’t come with instruction manuals) and I was leaving the city that I had called my home for the past 22 years to start a new life in the nation’s capital.

Did I mention that I am unemployed? Lol.

Boston had my name written all over it. I left job opportunities, friends, family, flings, you name it. Not that I would have been miserable moving to Southie or Somerville, I was just ready to leave that life behind. I didn’t come to DC with a plan, all I knew was that I had a roof over my head and a few month’s rent in my savings account. 

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Welcome to the new hood. It’s kewl AF.

Some called me crazy to pack up my life and move away without a job, and others called me brave. Although I appreciated the compliment (or lack thereof), I wouldn’t classify myself as either.

I’m just a girl who wanted to move away…so I did.

So Beth, how’d ya do it?!

STEP 1 OF MOVING AWAY UNEMPLOYED: HAVE ENOUGH MONEY SAVED TO AVOID HOMELESSNESS.

Living at home is always the safest plan financially, and to be quite frank I’m not sure how I’m going to pay my loans on top of my rent and living expenses come December. That being said, I worked my ass off this summer and missed out on a lot fun stuff with friends but I knew I needed to be able to make it down here…at least for a few months. The rest I’ll figure out as I go.

You don’t need to have 10 grand in your savings, you just need enough to give yourself a cushion until your income becomes more steady.

STEP 2 OF MOVING AWAY UNEMPLOYED: HAVE SOME AMMO IN YOUR RESUMÉ BEFORE EVEN GETTING THERE. 

Long story short, I spent $250 to make a video resumé with a complete stranger I found on Craigslist (literally).

I sent a few texts back and forth with this CL videographer dude and he seemed normal and offered an affordable rate so we met up in Boston one day and filmed for 6 hours–again, not kidding. Don’t knock CL until you try it. Statistics show that most aren’t Craigslist killers…I think. 

If you were too lazy to click on my video link, I encourage you to scroll up and do so. It got over 200 likes on Facebook…it’s the real deal.

I’m trying to go into the PR field which is what inspired the “life story” theme. The business is all about being able to sell your brand and story so I came up with a creative way of showing that. I ran around Boston and got a lot of rejections and eye rolls…but I also met a lot of amazing people and shot some great footage for pretty goddamn cheap.

The videographer’s name is Ben Zackin who has a video business based out of Vermont. As you can see…he’s kind of awesome. He brought my jumbled thoughts to life and created what turned out be an incredible end product. Check out more of Ben’s stuff here, he’s pretty much the sh*t.

Anyways, back to DC.

STEP 3 OF MOVING AWAY UNEMPLOYED: BE GOOD AT INSTAGRAM…I GUESS?

I started the job hunt grind the day after I got here. I searched on Craigslist under the “food/bev/hosp” section for a waitressing or bartending gig to make quick cash to supplement my income for the time being. I immediately got an email back from a tequila bar downtown…and the same day I was employed.

Day 2 of DC: Employed (technically).

The day I was hired as a waitress I Instagrammed this photo:

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I didn’t think much of it. I just wanted the world to know that I wasn’t about to enter into a downward financial spiral and burn up in flames after paying my September rent (just kidding, I just wanted an excuse to Insta).

Well, apparently the owner of the restaurant LOVED the photo and the amount of likes it got–the power of social media, bro. The first time I met him in person he immediately complimented my picture and then asked what my story was.

Well, uh, I moved here from Boston without a job and here I am. He asked what field I was going into and I told him I was applying to jobs in PR. As it turns out, his fiancé is pretty big in PR down here…life, man. He then told me to shoot over my resumé (awesome! connections!!!! networking!!!) and he’d help me out. Before I had even had the chance to, I received this email from him the very next morning:

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The new location is 5 stories with a retractable roof deck…pretty sick.

Not only was he offering to help with my job search…he extended an invite to “chat more” about a full time position within their company. I replied instantly with my resumé and the video I had created with Ben.

The next day I walked into work and started getting compliments on my video and the Instagram picture (perks of being a ~*filter expert*~). He had been sending my video around to the management team and they were loving it.

I refreshed my email after my shift and got offered an official interview for the marketing and events associate position he had mentioned in the email. I couldn’t decide if I was excited or just extremely confused about how quick and easy things had started falling into place.

In less than 2 weeks of being in DC: I applied to a restaurant I found on CL, posted an Instagram picture, sent my resumé to the owner, and now I was getting offered an interview for a really awesome job working with really cool people…with benefits (and free margaritas hopefully?). None of this was planned to happen this way, it just did.

Step 4 of moving away unemployed: if you don’t “know” anyone, make yourself known.

They say life after post-grad is all about “who you know.” You’re expected to network throughout college, build your resumé, and make connections to make the job search easier.

That being said, I’ve known my boss for less than 2 weeks and he has already panned out to be a stronger connection than most people I have come into contact with throughout my job search. My mom “knows” people, my previous bosses “know” people, but I’ve found that it’s way more rewarding making your own connections without anyone else’s help.

OPPORTUNITY IS ALWAYS OUT THERE, YOU JUST HAVE TO FIND IT.

I know what employers look for in a PR candidate, so even if I don’t have all the experience or impressive bullet points on my resumé, there are other avenues to take. For example, social media.

You can classify my Instagram as “basic” but I don’t just take photos for the likes. My Insta feed is an addition to my personal brand and it’s certainly something I include on my resumé (hiding social media pages is so 2011). Social media rules the world, especially in PR and marketing.

STEP 5 OF MOVING AWAY UNEMPLOYED: WORK THE SYSTEM, DON’T LET IT WORK YOU.

What else do I use to enhance this said “personal brand?”

Hi, I’m Beth. I moved here from Boston unemployed because I wanted to take a chance in a new city. There are ways to phrase that and sound like an irresponsible and ignorant millennial. However, there’s also a way to make it sound like you’re a motivated go-getter who has enough confidence to take that chance…and that’s exactly what I’ve been doing.

Like, I have literally been using my unemployment and unsteady income as a marketing technique…funny how that works out, huh?

step 6 of moving away unemployed: throw your excuses out the window.

I’m writing this as a post-grad who is still unemployed, but I wouldn’t have picked up my life if I didn’t think I could make it. The way I see it, sometimes having no plan is actually better than having one. I’ve been able to create my life the way I want it to so far without having to adhere to a 9-5 right away.

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I’m still in tourist mode.

Financially, this move has been entirely on my own. My bank account sobbed a little September 1st but the first cut is always the deepest, right?

Mentally, it’s scary as hell moving to a new place where you are basically a nobody. I don’t have a solid group of friends yet and I can count on one hand the amount of people I can call up to go out on a Friday night. It’s weird, but definitely not lonely.

I take comfort in the fact that the best is certainly to come.

The point of this post wasn’t to brag or say it’s easy moving to a new city. I’ve been here for little less than 2 weeks and I already miss my friends and family despite DC being absolutely incredible so far. It’s weird moving here without a solid foundation and no one really to fall back on besides yourself. Not to mention, it’s also definitely a little bit stressful paying rent and other random expenses on your own.

Maybe luck fell on my side these first couple of weeks, but I’d like to give myself a little more credit than that.

I guess I’m writing this to prove that you don’t always have to rely on other people to get where you need to be, it can be done entirely on your own. I could’ve worked the ropes in Boston fairly easily and landed a job out of college if I really wanted to but I knew I didn’t want to stay in Boston.

IT’S NOT HARD TO MAKE IT ONCE YOU GET TO WHERE YOU WANT TO BE, THE HARD PART IS ACTUALLY GETTING THERE.

Maybe it wasn’t the “safest” decision to take a leap of faith into the unknown. However, when you move away, you realize that you need to make it work because you don’t really have any other option but to make it work. You see what I’m sayin’?

Not knowing what my future holds is kind of unsettling at times. However, it’s also kind of awesome. For the first time, I feel like my life is completely in my hands and I can mold it how I see fit. I’ll keep you all updated and I promise I won’t wait 3 weeks this time…

As for the last and final step:

step 7 of moving away unemployeD: don’t be afraid to meet up with guys you met on hinge, happn, bumble, or tinder. *insert smirking emoji here*

How to get noticed beyond your bullet points.

HEY WASSUP HELLO MR./Ms. FUTURE EMPLOYER?

My name is Beth Cormack. I graduated from a university that is (accurately) nicknamed the “Zoo.” I did an internship a couple of summers back that consisted of coffee runs and stuffing envelopes (quite literally)…although my resume states otherwise:

  • Developed innovative social media marketing campaigns to assist in the restructure of the company’s brand.
  • Coordinated outreach and successfully created partnerships with the nation’s top magazines, including People and Teen Vogue, in order to promote the company’s product.  (Haha…yea! Go Beth!)

Hire me? Please? I swear I’m a cool girl. I’m pretty good at talking to people, and I still know all of the lyrics to “Where Is The Love?” by BEP circa 2003–that’s like over a decade ago!! Impressive right? I like writing (about boys, that is) and I’m pretty decent at it. I may not read the classics on the reg, but I can converse with you in depth about Horcruxes and flying broomsticks if you want. I love to travel and I know my Spanish isn’t as good as you hoped for, but if I had a decent paying job, I could totally fly all over the world and learn any language you wanted me to…I swear.

All that being said…am I hired yet? No? C’mon. Please. I’m begging you. I don’t have 5+ years in the PR field…but did I mention I’m pretty cool????

I don’t think I want to know how many of my applications have been ignored or simply sent to the “Trash” option on Gmail. I’d like to think that I’m the best candidate for the job, but unfortunately my flawless rendition of a 2003 BEP song doesn’t say, “I’ll make your company significantly better.”

So, what’s a Gen Y-er supposed to do in this day and age in terms of job searching? I have spent hours crafting clever cover letters..but not too clever or else they’ll think I’m forcing it. My resume is full of “power verbs” given to me by career services, but here I am…still jobless.

I’m torn between selling myself to you and losing myself in the process. I want you to notice me, but I don’t want you to define me by my generic “power verbs” and exaggerated bullet points.

And to be quite frank, Mr. or Ms. Future Employer, the sentence on my resume that reads, “Executes use of the branding, development, design, and editorial processes as tools for visioning, alignment and development for companies,” listed under my PR internship makes me want to throw up. Sorry about it. 

I WANT YOU TO NOTICE ME, NOT MY RESUME.

But how am I supposed to do that? Well, folks. I think I’ve found the answer. I stumbled upon a dude named Alex Rosier who is pretty fricken amazing with a camera, and he has the dedication to prove it. He’s trying to apply to his dream job with Casey Neistat at Beme and he asked himself the question that I just proposed:

HOW THE HELL AM I SUPPOSED TO GET NOTICED?

Alex took it upon himself to take a different, less generic approach than a paper filled with power verbs and exaggerated bullet points. He put his skills to work and created a video application that says far more than a 1 page word doc. It’s titled A New Age Job Application where he walked around Boston and asked some strangers to stand behind him in his quest to land his dream job.

“It was in this moment I noticed you can’t just email Casey Neistat and expect a response. If you really want to be heard, you have to show your application and do something very different.”

Pretty sweet, right? AIex’s video is more than just an “new age application” it incorporates a message that speaks to all of the post-grads currently entering into the job market: we’re sick and tired of being ignored.  An employer spends 10-15 seconds glancing over a resume (or at least that’s what Career Services has told me) before deciding if you’re worth a response in return.That means, somehow, you have to translate your $200,000 degree into something that says I’M WAAAYYY BETTER THAN EVERYONE ELSE!!!!

Be the applicant they want to spend more time on… Blah blah blah yadda yadda yadda. Like, duh Beth, we’ve heard that 6 thousand times. Ok, so maybe you have, but have you taken an approach that doesn’t involve spellcheck or a template you picked up from your career advisor?

We double and triple check our applications before sending them out, tweak each e-mail to make it sound more personal, and put so much effort towards “being different” that we often forget that everyone else is doing the same exact thing.  So, again, I propose the same question: how the f*ck am I supposed to be different?

SIMPLE ANSWER: BE F*CKING DIFFERENT.

I have always been hesitant to include my personal blog on my resume because it’s…well, personal. But, it’s who I am. It’s what I’m passionate about and it’s far more intriguing to read than “deviser and researcher of optimal communication strategies in B2B and B2C markets,” (like, lol, wut Beth?).

Is there someone else out there who is going to submit a writing sample about her adventures on Nantucket with a dude she had only been on two dates with? Probably not.  It might not be exactly what their looking for, but I can guarantee they’ll read it. Maybe they won’t agree with my views on gay marriage (although they should), and maybe they’ll roll their eyes when they read about how I don’t want my love story to involve tequila and Tinder.

IT’S NOT “PROFESSIONAL,” BUT IT’S DIFFERENT. IT’S ME.

We’re all passionate about somethingEven if you don’t know yet, you do have something to bring to the table, even if you don’t have “5+ years in the marketing field.” Be more than bullet points, folks. Be more than a cover letter, be more than the 10-15 seconds your future employers spend on reading your resume. Get rejected by a few strangers in Boston Commonsubmit your stories about getting screwed over by a guy. I don’t care what you do, but don’t define “different” in the same way that everyone else is.

DON’T LET YOUR DRIVE GET LOST IN THE GENERIC WAY OF DOING THINGS.

You could be the key that actually makes their company significantly better. Make the job market less about flawless grammar, impressive vocabulary, and perfectly constructed sentences on a cover letter and more about what makes you, you. 

Share this and help Alex Rosier land his dream job. I encourage you to all follow in his footsteps do something different..and no, I mean, like something that’s ACTUALLY different.

On that note, Casey Neistat, if you read this:

ALEX ROSIER FOR BEME. 

…and Beth Cormack for National Geographic or GoPro……..

Editor’s note: My resume is actually quite accurate, I didn’t make up the entire thing. However, I think you can feel my pain and know what I’m talking about when I use the phrase “exaggerated bullet points.”